By now you’ve probably seen Chipotle’s latest ad on youtube. The ad and Fiona Apple’s voice has been in my head all week. I’ve been tweeting, posting and discussing it quite a bit. And I’m not the only one. With over 6 million views in the past 10 days, it’s definitely gone viral. The ad is creative, catchy and emotionally triggering. Some will say it’s just a manipulative, corporate tactic to sell their product, and while I don’t disagree, I do think the ad has got people thinking and talking about where their food comes from so I think it’s a step in the right direction. I especially like that at the end of the video you see the scarecrow harvesting, cooking and serving only plants and vegetables, there’s no sign of meat! Much to my delight (and surprise) the ad seems to lean in a plant-based direction. The ad, at the very least, has food consciousness coming into the mainstream conversation and this is a good thing regardless of whether you’re an omnivore, carnivore or herbivore. If you haven’t seen it, check it out. Curious to know what you think…do you like the ad? What does it elicit in you?